Color analysis, also called skin tone color matching, personal color or seasonal color, is the process of finding colors of clothing and makeup to match a person’s natural coloring – especially skin complexion, eye color, and hair color. It is often used as an aid to wardrobe planning and style consulting. There are a wide variety of approaches to analyzing personal coloring. The most well-known is “seasonal” color analysis, which places individual coloring into four general categories: Winter, Spring, Summer and Autumn.

Color analysis can save you time, money, and closet space. If you know what colors work best for you, you can shop more efficiently, leave the clothes that don’t flatter you in the store (with barely a glance), and shrink your wardrobe. Plus, wearing the right colors makes you look and feel good.